{"id":7336,"date":"2019-04-08T16:47:48","date_gmt":"2019-04-08T15:47:48","guid":{"rendered":"https:\/\/www.b2econsulting.com\/?p=7336"},"modified":"2020-04-16T13:43:53","modified_gmt":"2020-04-16T12:43:53","slug":"blockchain-concept-in-action","status":"publish","type":"post","link":"https:\/\/www.b2econsulting.com\/blockchain-concept-in-action\/","title":{"rendered":"An Ounce of the Blockchain Concept in Action is Worth a Ton of Theory"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#ffffff;padding: 40px 40px 0px 40px;\"><div class=\"fusion-widget-area fusion-widget-area-1 fusion-content-widget-area\"><style type=\"text\/css\">.fusion-widget-area-1 {padding:0px 0px 0px 0px;}.fusion-widget-area-1 .widget h4 {color:#3b4251;}.fusion-widget-area-1 .widget .heading h4 {color:#3b4251;}.fusion-widget-area-1 .widget h4 {font-size:14px;}.fusion-widget-area-1 .widget .heading h4 {font-size:14px;}<\/style><section id=\"pyre_tabs-widget-2\" class=\"fusion-slidingbar-widget-column widget 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Conversation\"><img decoding=\"async\" width=\"66\" height=\"66\" src=\"https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2025\/03\/shutterstock_1981823216-Agile-Tx-scaled-e1742314285348-66x66.jpg\" class=\"attachment-recent-works-thumbnail size-recent-works-thumbnail wp-post-image\" alt=\"Agile Expertise, Transformative Results\" srcset=\"https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2025\/03\/shutterstock_1981823216-Agile-Tx-scaled-e1742314285348-66x66.jpg 66w, https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2025\/03\/shutterstock_1981823216-Agile-Tx-scaled-e1742314285348-150x150.jpg 150w\" sizes=\"(max-width: 66px) 100vw, 66px\" \/><\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-holder\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.b2econsulting.com\/agile-expertise-transformative-results\/\">Agile Expertise, Transformative Results: A Conversation<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\tMarch, 2025\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.b2econsulting.com\/diverse-perspectives-fuel-innovation\/\" aria-label=\"B2E Consulting: Diverse Perspectives Fuel Innovation\"><img decoding=\"async\" width=\"66\" height=\"66\" src=\"https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2025\/03\/Video-Title-Still-66x66.jpg\" class=\"attachment-recent-works-thumbnail size-recent-works-thumbnail wp-post-image\" alt=\"Diverse Perspectives Fuel Innovation\" srcset=\"https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2025\/03\/Video-Title-Still-66x66.jpg 66w, https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2025\/03\/Video-Title-Still-150x150.jpg 150w\" sizes=\"(max-width: 66px) 100vw, 66px\" \/><\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-holder\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.b2econsulting.com\/diverse-perspectives-fuel-innovation\/\">B2E Consulting: Diverse Perspectives Fuel Innovation<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\tMarch, 2025\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.b2econsulting.com\/viewpoints-hr-transformation\/\" aria-label=\"B2E Consulting Viewpoints: Can HR Transformation be Successful?\"><img decoding=\"async\" width=\"66\" height=\"33\" src=\"https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2025\/03\/shutterstock_2145156891-scaled.jpg\" class=\"attachment-recent-works-thumbnail size-recent-works-thumbnail wp-post-image\" 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2025\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div style=\"clear:both;\"><\/div><\/section><div class=\"fusion-additional-widget-content\"><\/div><\/div><div class=\"fusion-widget-area fusion-widget-area-2 fusion-content-widget-area\"><style type=\"text\/css\">.fusion-widget-area-2 {padding:0px 0px 0px 0px;}.fusion-widget-area-2 .widget h4 {color:#3b4251;}.fusion-widget-area-2 .widget .heading h4 {color:#3b4251;}.fusion-widget-area-2 .widget h4 {font-size:14px;}.fusion-widget-area-2 .widget .heading h4 {font-size:14px;}<\/style><style type=\"text\/css\" data-id=\"tweets-widget-3\">@media (max-width: 800px){#tweets-widget-3{text-align:center !important;}}<\/style><section id=\"tweets-widget-3\" class=\"fusion-widget-mobile-align-center fusion-widget-align-center fusion-footer-widget-column widget tweets\" style=\"text-align: center;\"><h4 class=\"widget-title\">Recent Tweets<\/h4><style type=\"text\/css\">.fusion-content-widget-area #tweets-widget-3 .jtwt .jtwt_tweet:before, .fusion-footer-widget-area #tweets-widget-3 .jtwt .jtwt_tweet:before {color: #3c455a;}<\/style>\t\t\t<div class=\"twitter-box\">\n\t\t\t\t<div class=\"twitter-holder\">\n\t\t\t\t\t<div class=\"b\">\n\t\t\t\t\t\t<div class=\"tweets-container\" id=\"tweets_tweets-widget-3\">\n\t\t\t\t\t\t\t<ul class=\"jtwt\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"jtwt_tweet\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"jtwt_tweet_text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<span class=\"arrow\"><\/span>\n\t\t\t<\/div>\n\t\t\t<div style=\"clear:both;\"><\/div><\/section><div class=\"fusion-additional-widget-content\"><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"669\" title=\"Blockchain sized for blog compressed\" src=\"https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/04\/Blockchain-sized-for-blog-compressed.png\" class=\"img-responsive wp-image-7337\" srcset=\"https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/04\/Blockchain-sized-for-blog-compressed-200x134.png 200w, https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/04\/Blockchain-sized-for-blog-compressed-400x268.png 400w, https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/04\/Blockchain-sized-for-blog-compressed-600x401.png 600w, https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/04\/Blockchain-sized-for-blog-compressed-800x535.png 800w, https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/04\/Blockchain-sized-for-blog-compressed.png 1000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:0px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\"><h1 style=\"text-align: left;\"><span style=\"color: #505d7a;\">An Ounce of the Blockchain Concept in Action is Worth a Ton of Theory<\/span><\/h1><\/h1><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-1\" style=\"transform:translate3d(0,0,0);\"><p>My previous post, \u00a0<a href=\"https:\/\/www.b2econsulting.com\/5-blockchainessentials\/\">To Blockchain, or Not to Blockchain, That is the Question<\/a> was all about deciding whether Blockchain seemed to offer your business a benefit.\u00a0 We know it offers lots of benefits.\u00a0 We know the theory.\u00a0 How do we realise those benefits?\u00a0 Let\u2019s see it in action.<\/p>\n<p>We are going to examine a working non-tokenised case study at scale:\u00a0 <strong>TradeLens<\/strong><\/p>\n<p>We will review how the <a href=\"https:\/\/www.b2econsulting.com\/blockchain\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blockchain<\/a> concept has been utilised, who benefits, and how return on investment is achieved.<\/p>\n<p>Maersk have collaborated with IBM, and have launched TradeLens.\u00a0 The system uses the <a href=\"https:\/\/www.b2econsulting.com\/blockchain\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blockchain<\/a> concept to co-ordinate supply chain and provide visibility of shipments. Shipping is an extremely complex regulatory landscape, difficult to provide updated tracking information, and is very time-sensitive.<\/p>\n<p>In Diagram 1, across the top, listed are the parties involved. (i.e. these are the parties, who have access to write information to the network.)\u00a0 The \u201cthe columns\u201d in our \u201corder\u201d row, in our spreadsheet analogy. It includes, customs, ports, ocean vessels etc.\u00a0 You can also see the journey itinerary.<\/p>\n<\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:0px;margin-bottom:20px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\"><strong>Diagram 1: From TradeLens, the participants and various events<\/strong><\/h4><\/div><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a href=\"https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/04\/Untitled-design-19.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[557d0c263c8c77198fa]\"><img decoding=\"async\" width=\"1000\" height=\"600\" alt=\"blockchain tutorial\" src=\"https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/04\/Untitled-design-19.png\" class=\"img-responsive wp-image-7410\" srcset=\"https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/04\/Untitled-design-19-200x120.png 200w, https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/04\/Untitled-design-19-400x240.png 400w, https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/04\/Untitled-design-19-600x360.png 600w, https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/04\/Untitled-design-19-800x480.png 800w, https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/04\/Untitled-design-19.png 1000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/span><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#e0dede;border-top-width:0px;border-bottom-width:0px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-2\" style=\"transform:translate3d(0,0,0);\"><p>Then you can see all the various documents required to be submitted for a single order.<\/p>\n<p>The various parties submit their documentation, in various formats (defined by <a href=\"https:\/\/www.tradelens.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">TradeLens<\/a>) to the TradeLens Blockchain Business Network.<\/p>\n<p><strong>Only if all those parties, submit the correct documents will the order be completed, and paid.\u00a0 So how is this different from existing systems?\u00a0 <\/strong><\/p>\n<ul>\n<li>TradeLens provides real-time visibility of the shipment.<\/li>\n<li>TradeLens can only be written to or appended by the various parties, according to the shared business logic, via the smart contracts (\u201cMacros\u201d in our spreadsheet example).<\/li>\n<li>The participants have no privilege to amend the business logic, as it is built into the system.<\/li>\n<li>There is no central data store, as specific parties, choose to host nodes (where copies are stored)<\/li>\n<li>TradeLens, uses separate channels (\u201cWorksheets\u201d in our spreadsheet example) to segregate Ocean carrier data.<\/li>\n<li>TradeLens, uses standard format for the documents, working alongside industry to amend these as necessary.<\/li>\n<\/ul>\n<p><strong>It provides the traceability, for provenance, customs, and delivery purposes.<\/strong><\/p>\n<p><a href=\"https:\/\/www.tradelens.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">TradeLens<\/a>, is secure and neutral, so that any number of ocean carriers, not just Maersk can use it.\u00a0 The inter-operability aspect is developing as needed, to relate to other <a href=\"https:\/\/www.b2econsulting.com\/blockchain\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blockchain<\/a> technology.<\/p>\n<p>Diagram 2 shows how only participants hosting nodes, are allowed to interact on that Ocean carrier\u2019s channel.<\/p>\n<\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:0px;margin-bottom:20px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\"><strong>Diagram 2: Channels, and node interactions<\/strong><\/h4><\/div><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a href=\"https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/04\/Untitled-design-20.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[ba9cbe8aab0f027ce4a]\"><img decoding=\"async\" width=\"1000\" height=\"600\" alt=\"blockchain tutorial\" src=\"https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/04\/Untitled-design-20.png\" class=\"img-responsive wp-image-7412\" srcset=\"https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/04\/Untitled-design-20-200x120.png 200w, https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/04\/Untitled-design-20-400x240.png 400w, https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/04\/Untitled-design-20-600x360.png 600w, https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/04\/Untitled-design-20-800x480.png 800w, https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/04\/Untitled-design-20.png 1000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/span><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#e0dede;border-top-width:0px;border-bottom-width:0px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-3\" style=\"transform:translate3d(0,0,0);\"><p>For those of you who like systems diagrams, here\u2019s how the parties will interact with existing systems, via the various channels.\u00a0 Like existing systems, extensive use of APIs, ensure it can be accessed by many different services, provided with credentials.<\/p>\n<\/div><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><a href=\"https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/04\/Untitled-design-18.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[b7e0c43f66d324e30bc]\"><img decoding=\"async\" width=\"1000\" height=\"600\" alt=\"blockchain tutorial\" src=\"https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/04\/Untitled-design-18.png\" class=\"img-responsive wp-image-7413\" srcset=\"https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/04\/Untitled-design-18-200x120.png 200w, https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/04\/Untitled-design-18-400x240.png 400w, https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/04\/Untitled-design-18-600x360.png 600w, https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/04\/Untitled-design-18-800x480.png 800w, https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/04\/Untitled-design-18.png 1000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/span><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#e0dede;border-top-width:0px;border-bottom-width:0px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-4\" style=\"transform:translate3d(0,0,0);\"><p>For the user, an application called <strong>Shipment Manager<\/strong>, can be used to add users, view consignments, and manage subscriptions. It\u2019s similar to a delivery tracking system.\u00a0 Subscriptions are automated notifications of \u201cevents\u201d regarding the consignment by organisation, terminal, country.\u00a0 For example, a local carrier at Southampton, could subscribe to the Southampton terminal, to be notified of orders to Southampton as soon as the order, or the necessary customs documents have been uploaded.<\/p>\n<p>With this increased traceability, efficient utilisation, customs transactions, tracking of hazardous materials, can all be improved.\u00a0 As you can see, tracking shipments, has been transformed.<\/p>\n<p><strong>Great. How can the <a href=\"https:\/\/www.b2econsulting.com\/blockchain\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blockchain<\/a> concept, help MY business?<\/strong><\/p>\n<p>Let\u2019s looked at what has happened here, in a very simplistic way. A technology company (IBM) has partnered with a global shipment company (Maersk) to develop a neutral industry wide solution.<\/p>\n<p><strong>Was it expensive?\u00a0 Yes.\u00a0 So how do they achieve a return on investment?<\/strong><\/p>\n<ul>\n<li>Maersk could commercialise the Subscriptions for the local carriers on their channel.<\/li>\n<li>Maersk benefit from more efficient, and automatically regulated shipments, of course, so they have huge efficiencies.<\/li>\n<li>Other ocean carriers, can host nodes, using different channels on the same industry wide network. Note that Maersk, aren\u2019t the only ocean carrier, to use it.<\/li>\n<li>Other ocean carriers use it, but on different channels, \u201cworksheets\u201d.<\/li>\n<li>IBM benefit from the network being in their cloud, and the \u201cnodes\u201d or participant\u2019s \u201ccopies\u201d of the spreadsheet, can also of course benefit from being on the IBM cloud.<\/li>\n<\/ul>\n<p><strong>What next?<\/strong><\/p>\n<p>Can we apply this model to another industry? Let\u2019s say the Insurance world.<\/p>\n<p><em><strong>A technology company would like to partner with an insurance industry participant.<\/strong><\/em><\/p>\n<p>The technology company, then would provide a neutral industry wide solution, where the business logic, is baked into the system, and insurance policies could be provided to people with assurance of people\u2019s authenticity, and compliance with any regulation. There are hundreds of different insurance companies, with complex \u201cbusiness logic\u201d for each region, area.\u00a0\u00a0 If a system was built for various, regions or types of insurance, then the channels could be added, for various differing cases.<\/p>\n<p>Again subscriptions, could be commercialised, and again the tech company could benefit from the provision of the core technology.<\/p>\n<p><strong>Summary<\/strong><\/p>\n<p>In this article, <strong>\u201cAn Ounce of the Blockchain Concept in Action is Worth a Ton of Theory\u201d<\/strong>, we have reviewed a working non-tokenised, scaled example using the concept.\u00a0 We have seen a single implementation, that has provided a neutral solution beneficial for the whole industry, that has a successful commercial return on investment. \u00a0You can find out more about TradeLens <a href=\"https:\/\/www.tradelens.com\">here.<\/a><\/p>\n<p>Look out for <strong>Article\u00a03: Difficulties in Implementing the Blockchain Concept are Just Things to Overcome, After All<\/strong>. It\u2019s all about a tokenised scaled implementation of the <a href=\"https:\/\/www.b2econsulting.com\/blockchain\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blockchain<\/a> concept.<\/p>\n<p>Any questions, or comments are welcome.\u00a0 If you are interested in utilising the <a href=\"https:\/\/www.b2econsulting.com\/blockchain\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blockchain<\/a> to impact your industry, contact me at B2E, to trial our starter kit, which will provide you with a custom technical roadmap, for a business solution.<\/p>\n<p><em>The author wishes to thank <a href=\"https:\/\/www.tradelens.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">TradeLens<\/a> for giving permission for the publication of this case study.<\/em><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 30px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-aligncenter\"><style type=\"text\/css\">.fusion-button.button-1 {border-radius:0px;}<\/style><a class=\"fusion-button button-flat fusion-button-default-size button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.b2econsulting.com\/contact\/\"><span class=\"fusion-button-text\">Contact B2E Consulting today <\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2018\/11\/B2E-SO-Headshots-2-600x600.png\" class=\"img-responsive wp-image-5844\" srcset=\"https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2018\/11\/B2E-SO-Headshots-2-200x200.png 200w, https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2018\/11\/B2E-SO-Headshots-2-400x400.png 400w, https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2018\/11\/B2E-SO-Headshots-2.png 600w\" sizes=\"(max-width: 800px) 100vw, 400px\" \/><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-5\" style=\"transform:translate3d(0,0,0);\"><blockquote>\n<p>About the author, Aruna Koya<\/p>\n<p>Aruna Koya is a B2E Principal who has spent 20 years working in the IT industry, starting as Software Developer then Department Head &amp; Delivery related roles, progressing through to Director level.<\/p>\n<p>Her most recent projects have seen her working to design and develop <a href=\"https:\/\/www.b2econsulting.com\/blockchain\/\">Blockchain<\/a> solutions using Hyperledger, in the private, permissioned format for Enterprise solutions.<\/p>\n<\/blockquote>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":7337,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110,154],"tags":[],"class_list":["post-7336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-block-chain"],"_links":{"self":[{"href":"https:\/\/www.b2econsulting.com\/wp-json\/wp\/v2\/posts\/7336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.b2econsulting.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.b2econsulting.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.b2econsulting.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.b2econsulting.com\/wp-json\/wp\/v2\/comments?post=7336"}],"version-history":[{"count":9,"href":"https:\/\/www.b2econsulting.com\/wp-json\/wp\/v2\/posts\/7336\/revisions"}],"predecessor-version":[{"id":8678,"href":"https:\/\/www.b2econsulting.com\/wp-json\/wp\/v2\/posts\/7336\/revisions\/8678"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.b2econsulting.com\/wp-json\/wp\/v2\/media\/7337"}],"wp:attachment":[{"href":"https:\/\/www.b2econsulting.com\/wp-json\/wp\/v2\/media?parent=7336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.b2econsulting.com\/wp-json\/wp\/v2\/categories?post=7336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.b2econsulting.com\/wp-json\/wp\/v2\/tags?post=7336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}