{"id":6941,"date":"2019-02-11T14:28:16","date_gmt":"2019-02-11T14:28:16","guid":{"rendered":"https:\/\/www.b2econsulting.com\/?p=6941"},"modified":"2020-04-16T13:44:03","modified_gmt":"2020-04-16T12:44:03","slug":"5-blockchainessentials","status":"publish","type":"post","link":"https:\/\/www.b2econsulting.com\/5-blockchainessentials\/","title":{"rendered":"5 Blockchain Essentials &#8211; Part 1"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_3 1_3 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2025\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div style=\"clear:both;\"><\/div><\/section><div class=\"fusion-additional-widget-content\"><\/div><\/div><div class=\"fusion-widget-area fusion-widget-area-2 fusion-content-widget-area\"><style type=\"text\/css\">.fusion-widget-area-2 {padding:0px 0px 0px 0px;}.fusion-widget-area-2 .widget h4 {color:#3b4251;}.fusion-widget-area-2 .widget .heading h4 {color:#3b4251;}.fusion-widget-area-2 .widget h4 {font-size:14px;}.fusion-widget-area-2 .widget .heading h4 {font-size:14px;}<\/style><style type=\"text\/css\" data-id=\"tweets-widget-3\">@media (max-width: 800px){#tweets-widget-3{text-align:center !important;}}<\/style><section id=\"tweets-widget-3\" class=\"fusion-widget-mobile-align-center fusion-widget-align-center fusion-footer-widget-column widget tweets\" style=\"text-align: center;\"><h4 class=\"widget-title\">Recent Tweets<\/h4><style type=\"text\/css\">.fusion-content-widget-area #tweets-widget-3 .jtwt .jtwt_tweet:before, .fusion-footer-widget-area #tweets-widget-3 .jtwt .jtwt_tweet:before {color: #3c455a;}<\/style>\t\t\t<div class=\"twitter-box\">\n\t\t\t\t<div class=\"twitter-holder\">\n\t\t\t\t\t<div class=\"b\">\n\t\t\t\t\t\t<div class=\"tweets-container\" id=\"tweets_tweets-widget-3\">\n\t\t\t\t\t\t\t<ul class=\"jtwt\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"jtwt_tweet\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"jtwt_tweet_text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<span class=\"arrow\"><\/span>\n\t\t\t<\/div>\n\t\t\t<div style=\"clear:both;\"><\/div><\/section><div class=\"fusion-additional-widget-content\"><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1003\" height=\"669\" title=\"Blockchain (1)\" src=\"https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/02\/Blockchain-1.png\" class=\"img-responsive wp-image-6943\" srcset=\"https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/02\/Blockchain-1-200x133.png 200w, https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/02\/Blockchain-1-400x267.png 400w, https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/02\/Blockchain-1-600x400.png 600w, https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/02\/Blockchain-1-800x534.png 800w, https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2019\/02\/Blockchain-1.png 1003w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:0px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\"><h1 style=\"text-align: left;\"><span style=\"color: #505d7a;\">5 Blockchain Essentials &#8211; Part 1<\/span><\/h1><\/h1><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-1\" style=\"transform:translate3d(0,0,0);\"><p><em>This series will provide a way to evaluate if the <a href=\"https:\/\/www.b2econsulting.com\/blockchain\">Blockchain<\/a> concept is relevant for your business or client.\u00a0 It will include examples of successful use-cases, and also some not so successful ones, as well an up-to-date, summary of the current landscape.<\/em><\/p>\n<p><em>I have been working in the technology architecture &amp; delivery for twenty years.\u00a0 Over the last few years, I have taken in a keen interest in the <a href=\"https:\/\/www.b2econsulting.com\/blockchain\/\">Blockchain<\/a> concept,\u00a0 gathering information from a range of experts, in economics, and in technology, and from a range of consultancies that provide a <a href=\"https:\/\/www.b2econsulting.com\/blockchain\/\">Blockchain<\/a> offering.<\/em><\/p>\n<p><em>This first post will focus on the fundamentals (with no technical jargon) of how to evaluate if the Blockchain concept is relevant for your organisation, and what are the possible benefits.<\/em><\/p>\n<h1><span style=\"color: #515d7a;\">To Blockchain or not to Blockchain? That is the question.<\/span><\/h1>\n<h3><strong><span style=\"color: #505d7a;\">What is <a href=\"https:\/\/www.b2econsulting.com\/blockchain\/\">Blockchain<\/a> and do I need it?\u00a0\u00a0<\/span><\/strong><\/h3>\n<p><span style=\"color: #f39200;\">Does your business benefit from transactions involving multiple parties, both internal and external to the company, where provenance, and tracking is critical to those transactions? <\/span><\/p>\n<p>Finance, Insurance, Supply Chain, Tax, Identity and Customs are good examples of industries where this is the case.<\/p>\n<h3><strong><span style=\"color: #515d7a;\">Yes, my business meets that criteria.\u00a0 Does that mean I have to use cryptocurrency or tokens, and have an ICO to use Blockchain?<\/span><\/strong><\/h3>\n<p><span style=\"color: #f39200;\">Bitcoin and other cryptocurrencies are single use-cases of the <a href=\"https:\/\/www.b2econsulting.com\/blockchain\/\">Blockchain<\/a> concept. \u00a0\u00a0<\/span><\/p>\n<p>An initial coin offering (ICO) is used to generate investment in a platform, or app, which gives the investors a return on investment in the form of selling those \u201ccoins\u201d at a later stage, for a higher value.\u00a0 This is of course, IF the platform succeeds.<\/p>\n<p>Risks around Bitcoin, cryptocurrency or ICOs should <em>not<\/em> impact your evaluation of the <a href=\"https:\/\/www.b2econsulting.com\/blockchain\/\">Blockchain<\/a> concept for your business.<\/p>\n<p>The learnings are definitely useful but are not always applicable.<\/p>\n<p>Tokens, or cryptocurrency, are not a requirement for the implementation of the Blockchain concept.<\/p>\n<h3><strong><span style=\"color: #515d7a;\">How can the <a href=\"https:\/\/www.b2econsulting.com\/blockchain\/\">Blockchain<\/a> concept benefit my business?<\/span><\/strong><\/h3>\n<p>To understand the benefits, let\u2019s dive in a little deeper.\u00a0 As outlined in the <a href=\"https:\/\/www.theverge.com\/2018\/3\/7\/17091766\/blockchain-bitcoin-ethereum-cryptocurrency-meaning\">Verge<\/a>, there is no universally agreed upon definition of <a href=\"https:\/\/www.b2econsulting.com\/blockchain\/\">Blockchain<\/a>.<\/p>\n<p>It\u2019s a <span style=\"color: #f39200;\">concept<\/span> in its early stages and there is as yet no implementation (or use) of the concept that has been standardised.<\/p>\n<p><em><strong><span style=\"color: #f39200;\">The <a href=\"https:\/\/www.b2econsulting.com\/blockchain\/\">Blockchain<\/a> concept adds a lot of value when trading or transacting with parties, where tracking or provenance is required.<\/span><\/strong><\/em><\/p>\n<p>To transact legitimately, parties need a way to \u201cknow\u201d you are the owner of the goods, that they are genuine, and that the funds are available, as well as a trusted distribution mechanism.\u00a0 For the funds part, the method is to use a list of transactions that have taken place, i.e. a list or a ledger has been used.<\/p>\n<p>Simply put, the <a href=\"https:\/\/www.b2econsulting.com\/blockchain\/\">Blockchain<\/a> concept is a mechanism to enable trust, across the whole network, so that trades are legitimate by design, using a shared or \u201c<span style=\"color: #f39200;\">distributed<\/span>\u2019 ledger.<\/p>\n<h3><span style=\"color: #515d7a;\"><strong>A \u201cshared\u201d spreadsheet is a good analogy<\/strong><\/span><\/h3>\n<p>Imagine the shared ledger to be a spreadsheet.<\/p>\n<p>The logic for adding legitimate transactions to the ledger, are applied by using \u201cmacros\u201d on the spreadsheet. Certain parties, or \u201c<span style=\"color: #f39200;\">nodes<\/span>\u201d on the network, have their own copy of the spreadsheet, and every time a change is made, every nodes\u2019 copy is updated according to the rules programmed into the macros or \u201c<span style=\"color: #f39200;\">smart contracts<\/span>\u201d.<\/p>\n<p>\u201c<span style=\"color: #f39200;\">Blocks<\/span>\u201d are complete entries added to the spreadsheet. i.e. Rows.<\/p>\n<p>The blocks are similar to Row 1, Row 2 etc.<\/p>\n<p>Certain aspects of Row 2 are dependent on Row 1, for instance, like a cumulative count on the spreadsheet i.e. a chain of rows, or blocks.<\/p>\n<p>To add Row 3, the macros would run on the data entered, to ensure that it was legitimate, and then all the nodes\u2019 copies of the spreadsheet are updated.<\/p>\n<p>If I tried to delete Row 1, then Row 2, and Row 3 would be impacted, so it\u2019s not easy to delete Row 1 without updating the subsequent rows.<\/p>\n<p>Hence the <a href=\"https:\/\/www.b2econsulting.com\/blockchain\/\">Blockchain<\/a> concept doesn\u2019t lend itself to the deletion of these entries, or blocks easily. It is seen as an immutable data store. (More about compliance later).<\/p>\n<p><em><strong><span style=\"color: #f39200;\">The spreadsheet can be permissioned or public<\/span><\/strong><\/em><\/p>\n<p>\u201c<span style=\"color: #f39200;\">Permissioned<\/span>\u201d &#8211; Some rows in the spreadsheet, or certain cells in the rows can be protected, so they can only be seen and changed by certain parties.<\/p>\n<p>\u201c<span style=\"color: #f39200;\">Public<\/span>\u201d &#8211; The shared spreadsheet does not have any protected parts.\u00a0 Every cell is visible and can be updated by everyone, according to the logic applied by the macros.<\/p>\n<p>The Blockchain concept is again simply the use of a \u201cshared\u201d spreadsheet, or ledger, to ensure legitimate transactions.<\/p>\n<p><em><strong><span style=\"color: #f39200;\"><a href=\"https:\/\/www.b2econsulting.com\/blockchain\/\">Blockchain<\/a> is a concept, so you can use it how you want&#8230;. with tokens, without tokens, permissioned, public, 1 node, 5 nodes or 1000 nodes.<\/span><\/strong><\/em><\/p>\n<h3><strong><span style=\"color: #515d7a;\">Hold on a minute! Spreadsheets and databases have been here for ages, why is this different to existing systems?<\/span><\/strong><\/h3>\n<p>The difference comes in when updating or adding a row to the shared spreadsheet. Before it can be changed, every party on the network has to come to an agreement it is correct i.e. Row 2 is dependent on the agreed state, after Row 1.<\/p>\n<h3><span style=\"color: #515d7a;\"><strong>I have thousands of users on my network, it will take ages for everyone to verify every single transaction. That\u2019s ridiculous<\/strong><\/span><\/h3>\n<p><span style=\"color: #333333;\">W<\/span><span style=\"color: #f39200;\"><span style=\"color: #333333;\">ith the <a href=\"https:\/\/www.b2econsulting.com\/blockchain\/\">Blockchain<\/a> concept, the<\/span> \u201crules\u201d <span style=\"color: #333333;\">as to who can add or update; and what is legitimate, and what is not, are automatically enforced by the<\/span> \u201cmacros\u201d <span style=\"color: #333333;\">on the spreadsheet.\u00a0 These \u201cmacros\u201d or<\/span>\u00a0&#8220;smart contracts&#8221;<span style=\"color: #333333;\">\u00a0are basically software programs that allow logic to be applied on updates to the spreadsheet.\u00a0The scaling has been an issue with various projects, but now there are enterprise scale examples, working in the real world.\u00a0 More on that later.<\/span><\/span><\/p>\n<h3><strong><span style=\"color: #515d7a;\">What\u2019s all this decentralisation about?\u00a0 Why is everyone talking about \u201cpower back to the people\u201d?<\/span><\/strong><\/h3>\n<p><span style=\"color: #333333;\">Fundamentally, because no one party has ownership of the ledger or shared spreadsheet, it is decentralised.\u00a0<\/span><\/p>\n<p>Let\u2019s consider a \u201cClearing house\u201d before and after the <a href=\"https:\/\/www.b2econsulting.com\/blockchain\/\">Blockchain<\/a> concept. The clearing house is essentially a central store or entity that provides a level of trust to the whole ecosystem.\u00a0 It gives the merchant confidence that an organisation has the funds to pay for an item when they purchase an item or service.<\/p>\n<p><em><strong><span style=\"color: #f39200;\">Before the <a href=\"https:\/\/www.b2econsulting.com\/blockchain\/\">Blockchain<\/a> concept:<\/span><\/strong><\/em><\/p>\n<p>The clearing house and the \u201cagents\u201d that are \u201ctrusted\u201d act as gatekeepers who check the transactions follow certain rules and are reconciled.\u00a0\u00a0To transact, the clearing house or the agents would have to approve the status of a single organisation\u2019s funds.\u00a0 If they didn\u2019t approve it, the transaction would be declined.<\/p>\n<p>There is clear potential for false positives and misuse.<\/p>\n<p><span style=\"color: #f39200;\"><strong><em>After the <a href=\"https:\/\/www.b2econsulting.com\/blockchain\/\">Blockchain<\/a> concept is implemented:<\/em><\/strong><\/span><\/p>\n<p>Any entity could interact with any other entity, with or without agents. Provenance, tracking and reconciliation would be ensured by design using the macros or smart contracts as the logic.<\/p>\n<p>No one would be able to manipulate the data without following the rules of the whole ledger, and without everyone knowing, or a huge discrepancy. If a transaction doesn\u2019t follow the rules in the smart contracts, or there is a discrepancy somewhere in the shared spreadsheet, then the update (transaction) is simply not completed.<\/p>\n<p><em><span style=\"color: #f39200;\">The <a href=\"https:\/\/www.b2econsulting.com\/blockchain\/\">Blockchain<\/a> concept is effectively automating what the checking agents and gatekeepers do for the \u201cclearing house\u201d, using every one\u2019s input.\u00a0 It is a decentralised form of \u201ctrust\u201d for the financial transactions.<\/span><\/em><\/p>\n<h3><span style=\"color: #515d7a;\"><strong>Another example<\/strong><\/span><\/h3>\n<p>It therefore follows, that for transactions where provenance is key, let\u2019s say for an example for a Medical license &#8211;\u00a0 it cannot be faked, if we had a \u201cshared\u201d spreadsheet listing Medical licenses.<\/p>\n<h3><strong><span style=\"color: #515d7a;\">Yet another example<\/span><\/strong><\/h3>\n<p>The Art world is another great use-case. A transaction between a seller and a buyer directly, or via an agent needs a certain level of \u201ctrust\u201d that the item being sold is authentic and will be delivered to them on payment.<\/p>\n<p>This trust has three key elements: provenance, a delivery tracking element, and a financial transaction. Provenance can be determined by the whole network of parties with access to the data store, i.e. is the painting authentic?\u00a0 When tracking is transparent, there is confidence in the delivery, and therefore the financial transaction is completed, with the correct rules to determine tax &amp; fees.<\/p>\n<h3><strong><span style=\"color: #515d7a;\">What\u2019s the benefit of all this?<\/span><\/strong><\/h3>\n<p>Shared \u201ctrust\u201d equates to higher consumer confidence\u00a0and of course, less criminal activity.\u00a0 On the internet, especially, this is a key value add.\u00a0 Provenance is so transparent that no checking services are required.\u00a0 Genuine transactions occur, every time.\u00a0 Of course, all this depends on the concept being implemented properly (although \u201cproperly\u201d remains to be defined or standardised).<\/p>\n<p>The value add also applies to tracking physical items.\u00a0 All you need is a barcode, or some other tracking mechanism on a physical product, and connecting it to the shared spreadsheet, or ledger will provide a tracked product through the supply chain.<\/p>\n<h3><strong><span style=\"color: #515d7a;\">Summary<\/span><\/strong><\/h3>\n<p>As demonstrated in the examples above, the <a href=\"https:\/\/www.b2econsulting.com\/blockchain\/\">Blockchain<\/a> concept, as a trust mechanism adds value, not just internal to the organisation, but also to the whole ecosystem, or market.<\/p>\n<p>Notably the most successful projects have been multiple organisations working together to build the \u201cshared\u201d spreadsheet, or ledger. A key aspect of it being shared, means it has to be implemented very carefully, by any organisation or cohort of organisations, to bring out the real value for the consumer, and the ecosystem.<\/p>\n<p><span style=\"color: #f39200;\"><strong><em>If you think your organisation or client could benefit from using the <a href=\"https:\/\/www.b2econsulting.com\/blockchain\/\">Blockchain<\/a> concept, but aren\u2019t sure how to implement it or realise the value, contact us here at B2E. Also tune in to my next blog in the series where you can see it in action, using a scaled case-study.\u00a0<\/em><\/strong><\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#ffffff;padding: 30px 30px 30px 30px;\"><div class=\"fusion-text fusion-text-2\" style=\"transform:translate3d(0,0,0);\"><p><strong>Forthcoming articles in this <a href=\"https:\/\/www.b2econsulting.com\/blockchain\/\">BlockChain<\/a> series:<\/strong><\/p>\n<p>Article 2: <a href=\"https:\/\/www.b2econsulting.com\/blockchain-concept-in-action\">An Ounce of the Blockchain Concept in Action is Worth a Ton of Theory<\/a><br \/>\nArticle 3: Difficulties in Implementing the Blockchain Concept are Just Things to Overcome, After All<br \/>\nArticle 4: One Small Blockchain for Man, One Giant Leap for Mankind<br \/>\nArticle 5: The Great Aim of Blockchain is not Knowledge, but Action<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2018\/11\/B2E-SO-Headshots-2.png\" class=\"img-responsive wp-image-5844\" srcset=\"https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2018\/11\/B2E-SO-Headshots-2-200x200.png 200w, https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2018\/11\/B2E-SO-Headshots-2-400x400.png 400w, https:\/\/www.b2econsulting.com\/wp-content\/uploads\/2018\/11\/B2E-SO-Headshots-2.png 600w\" sizes=\"(max-width: 800px) 100vw, 400px\" \/><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-3\" style=\"transform:translate3d(0,0,0);\"><blockquote>\n<p>About the author, Aruna Koya<\/p>\n<p>Aruna Koya is a B2E Principal who has spent 20 years working in the IT industry, starting as Software Developer then Department Head &amp; Delivery related roles, progressing through to Director level.<\/p>\n<p>Her most recent projects have seen her working to design and develop Blockchain solutions using Hyperledger, in the private, permissioned format for Enterprise solutions.<\/p>\n<p style=\"background: white; margin: 0cm 0cm 15.0pt 0cm;\"><\/blockquote>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":6943,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110,154,72,155],"tags":[196],"class_list":["post-6941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-block-chain","category-consulting","category-it-digital","tag-blockchain"],"_links":{"self":[{"href":"https:\/\/www.b2econsulting.com\/wp-json\/wp\/v2\/posts\/6941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.b2econsulting.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.b2econsulting.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.b2econsulting.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.b2econsulting.com\/wp-json\/wp\/v2\/comments?post=6941"}],"version-history":[{"count":10,"href":"https:\/\/www.b2econsulting.com\/wp-json\/wp\/v2\/posts\/6941\/revisions"}],"predecessor-version":[{"id":8673,"href":"https:\/\/www.b2econsulting.com\/wp-json\/wp\/v2\/posts\/6941\/revisions\/8673"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.b2econsulting.com\/wp-json\/wp\/v2\/media\/6943"}],"wp:attachment":[{"href":"https:\/\/www.b2econsulting.com\/wp-json\/wp\/v2\/media?parent=6941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.b2econsulting.com\/wp-json\/wp\/v2\/categories?post=6941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.b2econsulting.com\/wp-json\/wp\/v2\/tags?post=6941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}