{"id":7321,"date":"2019-04-07T11:19:14","date_gmt":"2019-04-07T10:19:14","guid":{"rendered":"https:\/\/www.b2econsulting.com\/?page_id=7321"},"modified":"2020-01-15T11:48:14","modified_gmt":"2020-01-15T11:48:14","slug":"customer-and-brand-proposition","status":"publish","type":"page","link":"https:\/\/www.b2econsulting.com\/customer-and-brand-proposition\/","title":{"rendered":"Customer and Brand Proposition Transformation"},"content":{"rendered":"
Customer and Brand Proposition development and delivery is at the heart of business performance. B2E Consulting has a wealth of expertise across a wide range of sectors and companies, leading and supporting change projects and transformational programmes, including many digital initiatives.<\/p>\n
Our consultants have experience in both B2C and B2B, with expertise covering the full range of tools, from customer insight to innovation to proposition development to go to market planning and execution to customer experience.<\/p>\n<\/div>
Customer and Brand Proposition development and delivery is at the heart of business performance. B2E Consulting has a wealth of expertise across a wide range of sectors and companies, leading and supporting change projects and transformational programmes, including many digital initiatives.<\/p>\n
Our consultants have experience in both B2C and B2B, with expertise covering the full range of tools, from customer insight to innovation to proposition development to go to market planning and execution to customer experience.<\/p>\n<\/div>
For many businesses the first challenge is the recognition that they are not as customer oriented throughout the organisation as they believed.<\/p>\n
Digital is an essential part of both becoming more customer focused and creating a platform for growth. Digital should also be recognised as one of various channels available for customers, necessitating that an integrated omni-channel approach is adopted – as many retailers have embraced. Part of the challenge here for companies is clarifying the roles of digital and other channels, plus their interaction.<\/p>\n<\/div>